Tag Archives: pizza patron

Creative Advertising is No Cause for a Gripe

I just heard about a promotion by Pizza Patron, a Dallas-based pizza chain that caters to a largely Latino audience. They serve mostly classic pizza parlor food, with a few Mexican-style twists such as offering chorizo and jalapeno toppings and calling cheese queso. On June 5, the chain is giving away a free pizza to anyone who orders their pizza in Spanish. Up to 80,000 customers could walk out with their order, plus a free pie, just for exhibiting some culture (or for non-Latinos, putting in a little extra effort).
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