As a frequent Internet user in the age of social networking, I’ve become slightly numb to the many ways in which social networks integrate, connect, and personalize the Web experience. I’m no longer surprised when a hotel review site seems to know my Facebook profile picture, or when an article I’m reading has a share tweet all ready to launch from my own Twitter account. I’m used to unflinchingly clicking “no” when mobile games ask to post things to Facebook on my behalf. (Even though I entirely condone this style of crowd-sourced marketing, I’m nobody’s promotional drone, y’all.)
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