Resume

Confidence Marketing
A small-business marketing startup
(Thousand Oaks, CA)

Founder, Owner

• Oversaw online customer acquisition for small businesses through Web channels, content management, SEM & social media advertising
• More than doubled Web traffic through targeted SEM campaigns; established branding and online presence for startup businesses; provided professional guidance on marketing decisions

EngineerJobs.com
A busy career website serving engineers
(Thousand Oaks, CA)

Digital Marketing Manager

• Headed online customer acquisition, content management, social media
• Significantly increased customer base and user engagement through interactive digital experiences, social media, on-site conversion

ESN Interactive
An interactive agency serving 200+ education brands in healthcare, business, technology & other markets
(Los Angeles, CA)

Digital Marketing Manager

• Oversaw team responsible for organic search revenue, content production and lead conversion for over 45 digital properties
• Improved organic search performance by 15% companywide in first six months

Zynx Health
A market-leading supplier of clinical decision support systems to hospitals & outpatient treatment centers
(Los Angeles, CA)

Digital Marketing Specialist

• Created and managed overall corporate digital strategy, including digital content, SEO, social media, SEM
• Oversaw creation of client-facing portal from concept to launch
• Took Web properties from no organic search engine rank to first page for key terms within 4 weeks
• Doubled PPC performance while reducing cost per click by over 20%

ESN Interactive
An interactive agency serving 200+ education brands in healthcare, business, technology & other markets
(Los Angeles, CA)

Web Marketing Coordinator

• Drove traffic & lead generation across 15+ online properties using content marketing best practices
• Managed SEO, achieving top search engine ranks & bringing organic lead revenue from minimal to around 20% of revenue
• Optimized conversion for all landing pages through A/B & multivar testing, increasing conversion by up to 30%

Yahoo! Search Marketing
A national search engine & search marketing organization
(Burbank, CA)

Content Review Editor

• Generated new SEM traffic for local business accounts by developing custom, targeted PPC campaigns
• Optimized ad performance for high-profile accounts through copy development and keyword research
• Participated in special task forces including CRM outreach and specialized review teams

Synthesis Magazine
A national pop-culture publication
(Chico, CA)

Staff Writer / Photographer

• Promoted national & local artists & musicians through original features, photos, interviews & reviews

• Golden Key Honors Society recognition

• Honors Program graduate, Phi Kappa Phi Honors Society recognition, Dean’s List